Castelli Colletivo

Ruben Mercado

Louisville , Colorado | rubenmercado.com

Primary Discipline(s) Gravel Cycling
Bucket List RaceLeadville 100
Post-Race DrinkStem Cider
Off-Day ActivityHiking

I’m an art director and musician based in Louisville, CO where I lives with my wife and daughter. Of Puerto Rican heritage, I was raised in Spanish Harlem in the ’70s, where salsa music, wall murals, and graffiti became the inspiration for a successful career in the arts.

A latecomer to cycling, I caught the cycling bug after moving to Colorado in 2015. I quickly fell in love with the freedom that the gravel roads of the front range offered up. The past eight years have been a fantastic journey of exploration both on and off the bike. I’m looking forward to the next phase of the journey.

This season I had the pleasure of working with Ride for Racial Justice. I hopes to gain the experience and contacts to help continue advocating for diversity within the cycling community. In particular, to work with youth to nurture the love of cycling and offer opportunities seldom available within the BIPOC community.